Finding Home
In late 2021, Michael Rosenau and I had just six weeks to create Better’s first series of customer stories to show how Better’s tech is helping hardworking people unlock their dream homes. We partnered with Indigenous Media to produce five 60 Second Docs, as well as additional product and explainer videos. In two and a half months, we traveled to New Jersey, Washington state, California, Pennsylvania, and Florida to create 211 individual assets.
Deliverables: 5 60-second docs, 20 product-focused explainer videos, portrait photography to increase engagement across paid ads, landing pages, and emails.
60 Second Doc of Dorian and Leah | West Orange, NJ
Explainer video of Dorian and Leah | West Orange, NJ
60 Second Doc of Shaina and Tessa | Hood Canal, WA
60 Second Doc of Alejandra and Mateo | Woodland, CA
60 Second Doc of Sandra | Jenkintown, PA
60 Second Doc of my parents, Louise and Dan | Naples, FL
Assets used across landing pages, social, paid ads, direct mail, and CRM
Portrait photography
Behind the Scenes
