Uber & MADD Reasons to Ride
“I need my car in the morning.”
“I haven’t had a drink in an hour.”
“Our parents did it all the time.”
The reasons people give to drive drunk are amazingly stupid, and also incredibly common. With our new campaign, Uber and MADD remind you that there’s never a reason to drive drunk when you’re surrounded by reasons to ride.
Originally made just for web, the Ad Council liked our PSA so much, they decided to run it on TV.
:60 Anthem
:15 Dinner Party
:15 Happy Hour
Social Animations
For paid and organic social, we also created custom neon animations that also highlighted these ridiculous excuses.